HowGood’s Product Sustainability Ratings reflect a holistic assessment of the overall environmental and social sustainability of a product. They make sustainability insights actionable for consumers, enabling them to easily compare products, quickly identify high-performing products, and shop for the most sustainable products.

88% of shoppers would like brands to help them be more environmentally friendly and ethical. Ratings empower shoppers to quickly identify high-performing products and make higher impact purchases.

HowGood assesses the environmental and social impact of products across 8 core sustainability metrics.

These 8 metrics are evaluated on a spectrum from negative to positive impact. For some metrics, this illustrates impact from degenerative to regenerative. Products receive a score of 1-10 for each metric.

A product’s individual metric scores are consolidated to produce an overall product impact score. Each of the 8 sustainability metrics are weighted equally to yield a HowGood Impact Score out of 100. The HowGood Impact score gives a comprehensive view of the impact of a product.

See the example below for an illustration of how a product with multiple ingredients would be assessed.

HowGood rates products on their environmental and social impact, also taking into account whether we would recommend the product. Our rating methodology is rooted in our understanding of the food system and experience rating food products on environmental and social performance globally for more than 17 years.

Product ratings are based on the HowGood Impact Score (a measure of a product’s impact across 8 core sustainability metrics), and the following factors.

A product’s HowGood Impact score is adjusted (positively or negatively) according to how it meets each of these product considerations.

While the HowGood Impact score is an assessment of a product’s overall sustainability, there are some considerations which it cannot address. The HowGood Impact Score is a quantitative reflection of a product’s on-farm practices and processing, which is largely conclusive. However, when translating impact into ratings, we also incorporate a qualitative assessment. Because ratings are meant to inform consumers, a more encompassing assessment is vital to effectively guiding sustainable purchasing decisions.

Processing is a good example of a factor that is not considered in its entirety within the HowGood Impact score. The processing metric that is considered within the HowGood impact score takes into account the amount of energy required to produce a product. It does not take into account the complexity of its ingredients and whether they rely on commercial or industrial processing. A product may earn a high HG Impact score (equivalent to a Best rating), yet receive a SMN or Good rating because it contains ingredients that require very high levels of processing.

Similarly, the metrics that contribute to the total HowGood Impact score take into account standards and certifications that products and/or ingredients have received. However, we know that organic and fair trade certifications in particular are substantial when evaluating overall social and environmental sustainability. Fair trade is an important indicator of the social conditions associated with growing the ingredients in a product. Likewise, organic is a significant indicator of environmental sustainability, especially in terms of its benefit of reducing pesticides and chemicals relative to conventional farming practices. As such, additional qualitative adjustments have been factored in for products that may or may not have these certifications.

HowGood applies its 17 years of experience rating food products globally to conduct a number of litmus tests to evaluate where various types of products fall within the rating system and assess the validity of these ratings. The rating system has been checked against entire lists of food products. It has also been used to evaluate products by companies that have sustainable sourcing and the resulting ratings validated.

Products qualify for Product Sustainability Ratings if their adjusted HowGood impact score is better than the large majority of food products in the industry (i.e. the food products assessed and rated by HowGood). The HowGood Rating System labels top-performing food products as “Best”, “Great”, and “Good”. By translating overall product impact into easy-to-digest ratings, consumers can quickly evaluate and make higher impact shopping decisions. Impact thresholds for the Ratings are determined based on HowGood’s assessment of over 1 million products in the food system

The quantitative thresholds for the HowGood Rating System are below.

You can improve your product’s sustainability impact by looking for hotspots in your ingredients and working to improve impact across the eight core metrics that contribute to the HowGood Impact Score.

To achieve a Product Sustainability Rating, you can also:

HowGood employs industry-recognized methodologies and incorporates data and findings from over 600 accredited data sources and certifications globally. Check out the links below for some of the top sources that HowGood’s research team leverages for each metric.

HowGood has 17 years of research on global food supply chains. The team consolidates and analyzes findings from over 600 accredited data sources and certifications. These include a range of resources such as peer reviewed Life Cycle Assessment studies, journal articles, academic conference proceedings and texts, aggregated commercial databases, targeted industry studies, NGO research, and government publications.

HowGood is dedicated to not only employing the most industry-recognized methodologies but also ensuring that the latest scientific research is incorporated. Metrics and impact assessments are updated accordingly, on an ongoing basis, making HowGood’s platform the leading-edge tool for product sustainability. In turn, HowGood is able to provide impact assessments that are always accurate, comprehensive, and the most up-to-date. Through the HowGood platform, we are able to scale this approach across products, brands, and the entire food industry.